Comments for Amy Hoare: Web, Marketing and Life.

Comment on Facebook Interaction: When’s best to post? by buy fans

buy fans — Mon, 09 Apr 2012 04:59:43 +0000

l do enjoy the way you have framedpresentedthisconcern

Comment on The death of books? by Emma

Emma — Sat, 07 May 2011 08:18:30 +0000

Got given a Kindle for Christmas… and strangely got given actual books for my birthday (from the same person). I’m finding it REALLY hard to read the book, I never thought that would happen. It’s strange.

I like that I have the large portion of my library on the device and I don’t need to go wandering around the house to find a book to read (not that I’m spoilt for choice). It’s useful.

I think the reason why people are buying more kindle books is the simplicity and quickness of buying… see a book you like, buy with one click and hey presto it downloads automatically to your kindle. No ordering, waiting a day or more for it to arrive and then wanting to get into it. It’s instant.

The thing I always said that would make a PDA (now smart phone) really useful for me was the ability to have reference books on the device, so I don’t need to carry around great big books (like dictionaries). I’ve got the Chambers Dictionary and Thesaurus on my iPhone and I’ve used it loads. So perhaps there is a shift?

It still doesn’t beat wasting a lunchbreak looking at books in Waterstone’s every now and then though ;o)

Comment on The death of books? by amy

amy — Wed, 13 Apr 2011 14:02:13 +0000

of course

Comment on The death of books? by Alex

Alex — Wed, 23 Mar 2011 11:01:09 +0000

Good article, can I quote you?

Comment on Pantene Swissh – The most annoying ad on TV? by SARA STONEHAM

SARA STONEHAM — Sun, 12 Dec 2010 21:36:55 +0000

I thought your comments were very fair. Did you see Tony Quinn (planning director of JWT) on Twitter re the commercial? – in campaign this week. Did you see all those offended on You Tube? It is not easy to create good hair ads. I did the Myleene Klass tv commercial but was swisssed out of Grey to make way for the swisssh. The idea of trying to link all the holistic parts of the campaign is admirable – it takes senior marketing folk to get that to happen- but the central idea really has, has, has to be better in order to succeed and the commercial cannot be so damn irritating.

Comment on Brand motivations in social media by jason the life insurance marketing champ

jason the life insurance marketing champ — Tue, 14 Sep 2010 02:15:14 +0000

Wow, I had heard that the most effective social media marketing was using coupons and discount offers, but I hadn’t seen any proof of it yet…

Thanks for the insightful post!

Comment on Mumbai, Masters and my Mum by lola grazy

lola grazy — Sun, 30 May 2010 06:35:38 +0000

I LOVE SRI LANKA SOOOOOOOOO MUCH.

Comment on The digital agency of 2015: Scenario 1, The birth of integration by The digital agency of 2015: Scenario 2, The specialist surge « Amy Hoare: Web, Marketing and Life.

Wed, 18 Nov 2009 22:41:42 +0000

[...] 16, 2009 by amy So whilst my first scenario looks at the possible rise of true integration the 2nd scenario looks at the fragmentation of the digital space and a surge in [...]

Comment on The agency of 2015 by The digital agency of 2015: Scenario 1, The birth of integration « Amy Hoare: Web, Marketing and Life.

Sun, 15 Nov 2009 16:52:52 +0000

[...] 15, 2009 by amy Continuing in my scenario analysis and MA quest I’ve completed the first of three scenarios that project a possible future for the [...]

Comment on Data Versus Experience by The agency of 2015 « Amy Hoare: Web, Marketing and Life.

The agency of 2015 « Amy Hoare: Web, Marketing and Life. — Sat, 14 Nov 2009 15:33:23 +0000

[...] campaign and agency. What do you get in digital – around 50 different possibilities and a danger of drowning in it [...]